Jun 10
26
Offering Or Buying A Website
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If you want to offering or buying a website, we recommend a healthy dose of skepticism if you are the buyer. All sales have pluses and minuses so try and focus on a combination of many factors. Many “statistics” which sellers offer can either be manipulated or represent half truths.
- I have great content – This is a big issue and always involves Intellectual Property issues. Some sites have unique content which they created and own, manny other sites have either stolen their content from another site or simply can’t or won’t answer the question.
- My site gets 1 million hits per day – First, hits mean absolutely nothing when evaluating a site. Second, you are concerned with unique visitors and Page Views, and perhaps more importantly, the source of this traffic. Some sellers have other sites which drive traffic to another site or they use “bots” to artificially inflate traffic.
- A great Alexa ranking like 50,000 – This may be artificially created by using their tool bar. The reviews are not “vented” and are often filled with the site owners glowing praise or competitors/malcontents tossing slander and lies. The “Other sites that link to this site” data should be examined.
- My PageRank with Google is 8 – First, PageRank is a minor consideration in the value of a site. Second, lot’s of sites can “manipulate” their sites PR with the Google Toolbar and or other sites or doorway pages.
- My site has high rankings in the major search engines – First, how long have the rankings been in place, how many unique visitors do they generate, and were these rankings obtained in an honest and ethical manner.
